That’s right baby!!! My final project is an ADVERTISING CAMPAIGN for my new YouTube channel Dan Squared! Dan Squared is a collaboration between me and Marist Class of 2019 member Dan Schroeder. We are both Dan… but together we are DAN SQUARED.
Here is the channel –> https://www.youtube.com/channel/UCqyj_thXX2gkdpyldMse1sw
This page was built along with the video editing project. Dan Squared was originally a running joke the two Dans had. The video editing project requiring me to make a video pushed me to actually make it a channel and create a Dan video. Now as part of the final project I am going to expand upon my work. I have updated the YouTube channel that I used for the video editing. After seeing the lucrative success of 70 views and 6 subscribers in less than two weeks from publishing the first video, this page will seek to push Dan Squared even further by combining a blog post, graphics, and another fresh video. The content will be created and promoted here! Witness the rise of Dan Squared before your very eyes!! And do not forget to subscribe 😉
Here is the SMASH HIT YouTube video for the Digital Media video editing project that got the ball rolling!
Without further ado from that Introduction, here is the official Dan Squared launch blog post (following this very official graphic).
The above graphic was created in Photoshop for use as a banner on Dan Squared social media platforms. Here is official project write up:
Picture this – you are walking in (non pandemic) Times Square and you are overwhelmed by the sheer brightness and volume of flashing billboards and signs fighting tooth in nail for your attention. There are too many for you to take in, they all turn into a blur. Except one sign, more beautiful, sophisticated, and proud than the others. It reads two simple words: Dan Squared. That is right baby, Dan Squared is the hottest up and coming entertainment company that maybe one day will sweep the nation and captivate the hearts of thousands.
Dan squared is a fictional company for the time being but a very real collaboration between two Dans that were roommates at Marist College. I am one of the Dans. The other is named Dan Schroeder. He is also a computer science major. Each Dan on their own has a lot to offer the world but when they combine their brilliance, it is truly magical. Currently Dan Squared produces two types of content. Gameplay streaming on Twitch and YouTube videos. The first YouTube video actually recorded and posted funny enough was for the Video Editing project. I have not got my grade back yet for that project. Hopefully it is a decent one because I am doing more Dan Squared content for my final project. My final project will be an advertising campaign to get the word out about Dan Squared. I will utilize Photoshop, WordPress, Premiere Rush, and YouTube in order to blitz the captive audience of quarantined people. They will see the beautiful content generated with my skills honed in Digital Media class and subscribe en masse. I will look to produce graphics in Photoshop that I can use on WordPress to simulate the social media spread of Dan Squared. I will create another video of content for the YouTube channel and use Premiere Rush to edit it. The goal of this project is to create an initial campaign of brand awareness for Dan Squared and begin the flow of subscribers. I will use what I learned this semester in Digital Media to captivate my audience and make them feel part of something bigger. I will use the blogging and WordPress skills we honed as a way to get the message out. On that platform I will supplement the writing and other media with Photoshop created graphics. This will allow Dan Squared to stand out from the competition, which is any of the other endless stimuli present on the Internet. The YouTube and video production we did in Digital Media class will be the meat and potatoes of the project. It is what I want the people to be lured into loving. In our modern society everything is taken to the extreme. It is no longer enough to get people to want to subscribe to a YouTube channel, now they have to NEED to be a part of it or else they will feel left out. It has to be an experience so compelling that our target audience will feel left out of conversations with their friends if they are not subscribed to Dan Squared. So that just leaves one last question, Professor, are you subscribed to Dan Squared?
Here is the new YouTube video release for the final project
Here is the graphic created as a thumbnail for the final project in photoshop
In addition to creating content, for this project… I am building my social media management skills by seeking to get feedback from my viewers in the comment sections of my videos
I filled in the channel’s information to make it more or less a functioning YouTube channel. All from a school project!
Thanks for viewing my work! Subscribe to DAN SQUARED!
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